Insurance holding company offering life insurance and annuity products through its subsidiaries.
Vericity, Inc. specializes in offering life insurance protection products tailored for the middle American market, positioning itself as a key player in the insurance sector. The company operates through two distinct segments: Agency and Insurance. The Agency segment focuses on distributing life insurance products sourced from unaffiliated insurance companies. This distribution occurs through Vericity's call center platform, independent agents, and various marketing organizations. Additionally, the segment engages in insurance lead sales via its eCoverage web platform, enhancing its market reach and customer acquisition capabilities.
Meanwhile, the Insurance segment of Vericity, Inc. directly provides a range of insurance products including term life, accidental death, and final expense coverage. These offerings are designed to meet the diverse needs of its customer base, ensuring comprehensive protection and financial security. Headquartered in Chicago, Illinois, Vericity, Inc. operates under the umbrella of Apex Holdco, L.P., reinforcing its operational stability and strategic alignment within the broader insurance industry.
With a strong commitment to customer service and product innovation, Vericity, Inc. continues to expand its presence and enhance its competitive edge in the insurance market. The company's integrated approach to distribution and product development underscores its agility and responsiveness to market dynamics, aiming to provide accessible and reliable insurance solutions to middle American families. As it navigates the complexities of the insurance landscape, Vericity, Inc. remains focused on delivering value and peace of mind through its comprehensive suite of life insurance products and customer-focused initiatives.