Sportswear and athletic apparel brand known for its performance clothing, footwear, and accessories.
Under Armour, Inc., along with its subsidiaries, specializes in the development, marketing, and distribution of high-performance apparel, footwear, and accessories tailored for men, women, and youth athletes. The company offers a wide array of apparel designed for various athletic needs, including compression, fitted, and loose fit styles, catering to diverse sporting activities. Complementing its apparel line, Under Armour provides an extensive range of footwear products crafted for running, training, basketball, cleated sports, recovery, and outdoor applications.
In addition to its core offerings, Under Armour features a comprehensive collection of accessories such as gloves, bags, headwear, and sports masks. The company also provides digital subscription and advertising services through its MapMyRun and MapMyRide platforms, enhancing user engagement and connectivity within the athletic community.
Under Armour's product portfolio prominently features brands like UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA, known for their innovation and performance enhancements. These brands are distributed through a variety of channels including national and regional sporting goods chains, specialty retailers, department stores, Under Armour retail outlets, institutional athletic departments, leagues, teams, and independent distributors. Moreover, the company directly engages consumers through a network of 422 brand and factory house stores globally, alongside its robust e-commerce platforms.
Headquartered in Baltimore, Maryland, Under Armour, Inc. operates across multiple regions including the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Since its inception in 1996, Under Armour has maintained a commitment to pushing boundaries in sportswear technology and continues to expand its global presence while fostering a strong connection with athletes worldwide.