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TechTarget, Inc., headquartered in Newton, Massachusetts, is a leading provider of marketing and sales services tailored to business-to-business technology companies across North America and internationally. The company specializes in delivering impactful purchase-intent marketing and sales solutions for enterprise technology vendors. These services encompass customized marketing programs that integrate demand generation strategies, brand advertising techniques, and comprehensive content creation and curation.
TechTarget's online services include IT Deal Alert, which features priority engine and qualified sales opportunities, alongside deal data services. The company also offers demand solutions such as white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships. Its brand solutions encompass on-network, off-network, microsites, and related formats for branding initiatives. Additionally, TechTarget operates the BrightTALK platform, enabling customers to create, host, and promote webinars, virtual events, and video content to engage with their target audiences effectively.
With an integrated content platform comprising approximately 150 websites and over 1,080 webinars and virtual event channels focused on specific IT sectors like storage, security, and networking, TechTarget provides a vital resource for registered members conducting pre-purchase research. Since its incorporation in 1999, TechTarget has established itself as a pivotal player in the tech marketing landscape, continuously evolving its offerings to meet the dynamic needs of technology-focused businesses globally.
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