Media and entertainment company that owns and operates radio stations, digital platforms, and live events.
Townsquare Media, Inc. operates as a leading digital media and marketing solutions provider catering primarily to small and medium-sized businesses. Structured into three core segments, the company delivers comprehensive services that span digital marketing solutions, digital advertising, and broadcast advertising.
Within its Subscription Digital Marketing Solutions segment, Townsquare Media offers a broad array of digital services. These include everything from website design and development both traditional and mobile-enabled to sophisticated digital marketing strategies such as search engine optimization (SEO), online reputation monitoring, social media management, and e-commerce solutions. The segment also encompasses customer management tools, email marketing, and website retargeting services, providing clients with robust tools to enhance their online presence and engagement.
The Digital Advertising segment of Townsquare Media focuses on leveraging its owned and operated digital properties. This includes offering digital advertising solutions across its platforms, as well as utilizing programmatic advertising technology to maximize ad placements and effectiveness. The segment also integrates data analytics and management platforms to optimize advertising campaigns and enhance client outcomes.
In addition to its digital offerings, Townsquare Media maintains a strong presence in Broadcast Advertising through its ownership and operation of 322 radio stations across 67 local markets. This segment serves local, regional, and national advertisers, facilitating the sale of advertising spots across its extensive network. The company also manages approximately 330 local websites and organizes about 200 live events annually, ranging from concerts to expositions, enhancing its engagement with diverse audiences.
Founded in 1996 and headquartered in Purchase, New York, Townsquare Media, Inc. originally operated under the name Regent Communications, Inc. before rebranding in 2010. Today, it stands as a dynamic force in the media industry, committed to delivering innovative digital and broadcast solutions that drive growth and engagement for its clients nationwide.