Provider of advertising technology solutions, specializing in digital video advertising and user acquisition.
Tremor International Ltd., headquartered in Tel Aviv-Yafo, Israel, operates a comprehensive software platform designed to facilitate effective advertising strategies for advertisers and publishers worldwide. Originally known as Taptica International Ltd. and rebranded in September 2015, the company offers a demand side platform (DSP) that grants advertisers and agencies real-time access to a full-service or self-managed marketplace. This platform enables the execution of digital marketing campaigns across various ad formats, ensuring targeted reach to relevant audiences.
In addition to its DSP, Tremor International provides a sell side platform (SSP) designed to enhance inventory management and revenue optimization through comprehensive data access and product suite offerings. The company also integrates these platforms with a robust data management platform solution, empowering advertisers and publishers to utilize data from diverse sources to optimize the outcomes of their advertising efforts.
Tremor International serves a global clientele including ad buyers, advertisers, brands, agencies, and digital publishers across key markets such as Israel, the United States, the Asia-Pacific region, Europe, the Middle East, and Africa. With a focus on innovation and data-driven insights, the company continues to expand its footprint in the competitive digital advertising landscape, supporting clients in achieving their marketing objectives with precision and efficiency.