Technology company behind Snapchat, a multimedia messaging app and camera company.
Snap Inc. operates as a leading technology company with a global presence spanning North America, Europe, and beyond. The company is best known for its flagship product Snapchat, a pioneering visual messaging application that revolutionized digital communication through innovative features like camera, snap map, stories, and spotlight. These tabs enable users to share short videos and images, fostering interactive and visual conversations.
In addition to Snapchat, Snap Inc. has diversified its product lineup with Spectacles, an innovative eyewear product that seamlessly integrates with Snapchat. Spectacles allow users to capture photos and videos from a first-person perspective, enhancing the interactive and immersive experience of Snapchat.
Snap Inc. also excels in digital advertising, offering a robust suite of advertising products that cater to diverse marketing needs. These include augmented reality (AR) ads and Snap ads, which encompass various formats such as single image or video ads, story ads, collection ads, dynamic ads, and commercials. These advertising solutions leverage Snapchat's engaged user base to deliver impactful and targeted marketing campaigns.
Founded in 2010 and headquartered in Santa Monica, California, Snap Inc. originally operated under the name Snapchat, Inc. before rebranding in September 2016. The company continues to innovate in the digital communication and advertising sectors, pushing boundaries with its technology and expanding its global footprint to connect people and businesses through visual storytelling and interactive experiences.