Provider of merchandising and marketing services for retailers and manufacturers.
SPAR Group, Inc., headquartered in Auburn Hills, Michigan, operates globally as a leading provider of merchandising and brand marketing services. The company specializes in syndicated and dedicated merchandising solutions, catering to a diverse client base including retailers, manufacturers, and distributors. SPAR Group offers comprehensive project services encompassing new product launches, seasonal promotions, product recalls, and in-store demonstrations and sampling. Additionally, the company provides kiosk replenishment, inventory management, store resets, remodels, and category implementations under both annual and project-specific contracts.
The company excels in retailer-specific services such as new store openings, store sets, resets, and remodels, ensuring seamless execution and optimization of retail environments. SPAR Group extends its expertise to include assembly services for furniture, grills, and various other products in retail stores, homes, and offices. With a commitment to enhancing customer experience, the company delivers routed coverage at retail locations and offers assembly services for products purchased from retailers.
Moreover, SPAR Group offers a range of specialized resources including staffing solutions and distribution center support to retailers and consumer goods manufacturers. The company also provides retail compliance services, conducting audits to validate store promotions, ensure branding and signage compliance, verify product placements, monitor inventory levels, and address out-of-stock issues. Through its comprehensive suite of services, SPAR Group serves a broad spectrum of industries including grocery, drug, discount, convenience, consumer electronics, and automotive sectors, among others, solidifying its reputation as a trusted partner in retail merchandising and marketing since its founding in 1967.