Online marketplace for authenticated luxury consignment, selling designer clothing, accessories, and home decor.
The RealReal, Inc. operates as a prominent online marketplace specializing in consigned luxury goods across the United States. Established in 2011 and headquartered in San Francisco, California, the company has carved out a niche in the resale market by offering a wide range of product categories. These include women's and men's fashion, kids' clothing, as well as luxury jewelry, watches, home decor, and art pieces.
Through its platform, The RealReal provides a curated selection of authenticated items from renowned brands, aiming to cater to consumers looking for sustainable shopping options and high-quality pre-owned luxury items. The company facilitates the resale of these goods, ensuring transparency and authenticity in each transaction.
Beyond its online presence, The RealReal also engages in physical retail with a network of luxury consignment offices and stores, offering customers the opportunity to experience and interact with their curated collections firsthand. This omnichannel approach enhances the shopping experience, combining digital convenience with personalized service.
The RealReal's business model not only promotes sustainability by extending the lifecycle of luxury goods but also supports a growing trend towards conscious consumption. With its robust authentication processes and commitment to quality, the company continues to expand its market reach and reinforce its position as a trusted platform for luxury resale.