Leading digital consumer finance platform in China, offering online consumer finance products.
360 DigiTech, Inc., founded in 2016 and headquartered in Shanghai, operates as a prominent financial technology platform in the People's Republic of China under the brand name 360 Jietiao. Through its subsidiaries, the company delivers credit-driven services that effectively match borrowers with financial institution partners. This symbiotic relationship enables financial institutions to streamline customer acquisition, perform initial credit screenings, conduct advanced risk assessments, and manage collections and other post-facilitation services. By offering these integrated solutions, 360 DigiTech enhances the efficiency and reach of its financial institution partners, facilitating more seamless financial transactions and credit services.
The company's platform services are robust, encompassing loan facilitation and post-facilitation services through its intelligence credit engine, referral services, and risk management software-as-a-service (SaaS). These services are designed to optimize the loan facilitation process, ensuring that financial institutions can manage risks effectively while delivering quick and reliable credit solutions to borrowers. 360 DigiTech also offers a variety of loan products tailored to the needs of small and medium-sized enterprises (SMEs), including e-commerce loans, enterprise loans, and invoice loans. This diverse range of financial products underscores the company's commitment to supporting both consumers and small-business owners by providing flexible and accessible financing options.
Initially known as 360 Finance, Inc., the company rebranded to 360 DigiTech, Inc. in September 2020, reflecting its broader mission and expanding technological capabilities. Serving a wide customer base that includes consumers, micro-business owners, and SME owners, 360 DigiTech has established itself as a vital player in China's financial technology sector. By leveraging advanced data analytics and technology, the company continues to innovate and improve its service offerings, driving financial inclusion and supporting the growth of China's dynamic digital economy.