PROS Holdings, Inc. (PRO)

Provider of AI-powered solutions for pricing, selling, and revenue management.

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PROS Holdings, Inc. Logo PROS Holdings, Inc., headquartered in Houston, Texas, is a global leader in providing advanced solutions that optimize selling and shopping processes within the digital economy. The company specializes in delivering transformative software products and services designed to enhance productivity and efficiency across various industries worldwide.

Central to PROS Holdings' offerings is the PROS Smart Configure Price Quote solution, which automates key sales tasks to improve sales productivity and accelerate deal closure. Additionally, the PROS Smart Price Optimization and Management solution empowers businesses to optimize pricing strategies dynamically, aligning them with market conditions and competitive landscapes.

In the travel industry, PROS provides specialized solutions such as PROS Airline Revenue Optimization and PROS Airline Revenue Management. These solutions utilize algorithmic forecasting and network optimization to enhance revenue generation and operational efficiency for airlines. The PROS Airline Real-Time Dynamic Pricing solution further supports airlines with accurate booking class availability and seat pricing adjustments in real time.

Beyond aviation, PROS offers PROS Digital Retail, a comprehensive solution that optimizes the entire traveler experience from initial inspiration to post-trip engagement. The company also provides digital offer marketing solutions, including performance content management and search engine marketing tools tailored to meet the unique needs of businesses in the travel industry.

PROS Holdings serves a diverse customer base spanning automotive, industrial manufacturing, transportation, logistics, healthcare, and high-tech sectors. In addition to its innovative software solutions, the company offers a full spectrum of software-related services, including implementation, configuration, consulting, training, and ongoing maintenance and support. With a strong global presence and strategic partnerships, PROS continues to drive digital transformation and operational excellence across its client base.

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