Provider of point-of-sale lease-to-own solutions for consumers in the United States.
PROG Holdings, Inc. operates as a leading omnichannel provider specializing in lease-purchase solutions tailored for underserved and credit-challenged customers. The company operates through two primary segments: Progressive Leasing and Vive. The Progressive Leasing segment offers lease-purchase options across a wide array of merchandise categories, including furniture, appliances, electronics, jewelry, mobile phones and accessories, mattresses, and automotive electronics and accessories. These solutions are facilitated through partnerships with point-of-sale retailers, e-commerce platforms, as well as in-store, mobile, and online channels.
In addition to Progressive Leasing, the Vive segment provides second-look and revolving credit products designed to serve customers who may not qualify for traditional prime lending. These offerings are extended through private label and Vive-branded credit cards, providing flexibility and accessibility to a broader customer base. PROG Holdings, Inc. operates through an extensive network, reaching approximately 24,000 third-party point-of-sale partner locations and e-commerce websites across 49 states and the District of Columbia.
Formerly known as Aaron's Holdings Company, Inc., the company rebranded as PROG Holdings, Inc. in December 2020. With roots dating back to 1955, PROG Holdings, Inc. is headquartered in Draper, Utah, and has established itself as a leader in providing innovative financial solutions that empower customers to access essential goods and services through flexible and consumer-friendly lease-purchase and credit offerings.