Parent company of lifestyle and entertainment brands, including Playboy, focused on sexual wellness and lifestyle products.
PLBY Group, Inc. operates as a global leisure and pleasure company, structured into three primary segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. Under its flagship brand, Playboy, the company offers a diverse range of products and services designed to enhance lifestyles across various domains.
The Licensing segment focuses on leveraging the iconic Playboy brand through multi-year agreements, licensing content to online gaming platforms, consumer products, and location-based entertainment ventures. This segment plays a crucial role in expanding the brand's reach and presence in diverse markets globally.
The Direct-to-Consumer segment operates digital commerce platforms including Playboy.com, HoneyBirdette.com, Yandy.com, and LoversStores.com, catering to a wide array of consumer preferences in sexual wellness products, intimate apparel, gaming, lifestyle goods, beauty, and grooming essentials. The segment also includes physical retail stores under the Honey Birdette and Lovers brands, providing a personalized shopping experience.
Additionally, the Digital Subscriptions and Content segment encompasses PlayboyPlus.com and Playboy.tv, offering subscription-based online content platforms featuring exclusive digital content, programming, and entertainment. This segment enhances engagement with a dedicated audience seeking premium digital experiences and entertainment.
Founded in 1953 and headquartered in Los Angeles, California, PLBY Group, Inc. continues to evolve as a leading innovator in the leisure and pleasure industry, maintaining a strong brand legacy while strategically expanding its digital footprint and retail presence worldwide.