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Perion Network Ltd., headquartered in Holon, Israel, specializes in providing advanced digital advertising solutions globally. Established in 1999 and formerly known as IncrediMail Ltd., the company rebranded as Perion Network Ltd. in November 2011. Operating across North America, Europe, and other international markets, Perion Network serves a diverse clientele including brands, agencies, and publishers.
At the core of its offerings is Wildfire, a robust content monetization platform that integrates ads seamlessly within digital content layouts to optimize revenue streams. Perion Network also excels in search monetization solutions, encompassing website and app monetization strategies, as well as search mediation services. Additionally, the company provides a comprehensive suite of cross-channel digital advertising software as a service (SaaS) platforms.
Innovation drives Perion Network’s business approach, evident in its AI-powered platforms that leverage machine learning to enhance campaign intelligence and performance across various stages. These platforms include analytics tools for campaign insights, creative platforms for ad creation, and an integrated ad server for managing and streaming video content efficiently. Moreover, Perion Network emphasizes strategic optimization through technologies like Intelligent HUB (iHUB), which optimizes traffic and engagement metrics across multiple advertising channels, and SORT (Strategic Optimization of Relevant Traits), a patent-pending technology designed to improve targeting accuracy without relying on cookies.
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