Consumer goods company offering a wide range of products including housewares, office supplies, and home goods.
Newell Brands Inc., headquartered in Atlanta, Georgia, designs, manufactures, sources, and distributes a diverse range of consumer and commercial products globally. The company operates through five primary segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment offers a variety of products including commercial cleaning solutions, organization products, and home security items under brands such as BRK, First Alert, and Rubbermaid. The Home Appliances segment features kitchen appliances branded as Crock-Pot, Mr. Coffee, Oster, and Sunbeam.
In addition to its extensive portfolio in kitchen and home solutions, Newell Brands excels in the Learning and Development sector, providing writing instruments, baby gear, and infant care products under well-known names like Graco, Paper Mate, and Sharpie. The company also caters to outdoor enthusiasts through its Outdoor and Recreation segment, which includes products from the Coleman and Marmot brands. Newell Brands serves a broad spectrum of retail channels, from warehouse clubs to e-commerce platforms, ensuring widespread availability of its products across global markets.
Founded in 1903 and formerly known as Newell Rubbermaid Inc., the company rebranded as Newell Brands Inc. in 2016. With a rich history spanning over a century, Newell Brands continues to innovate and expand its product offerings, maintaining a strong presence in households and commercial spaces alike.