Manufacturer and marketer of fitness equipment under brands such as Bowflex, Nautilus, and Schwinn.
Nautilus, Inc. is a prominent player in the fitness industry, specializing in the design, development, sourcing, and marketing of a wide range of cardio and strength fitness products along with related accessories. Operating globally, the company serves markets across the United States, Canada, Europe, the Middle East, Africa, and beyond. Its offerings cater to both consumer and commercial sectors, delivering innovative solutions under well-known brands such as Nautilus, Bowflex, Octane Fitness, and Schwinn.
The company operates through two key segments: Direct and Retail. Through its Direct segment, Nautilus markets its products directly to consumers via diverse channels including television advertising, social media platforms, websites, and catalogs. Meanwhile, the Retail segment distributes products through an extensive network of retail partners. These include sporting goods stores, online retailers, electronics outlets, furniture stores, and large-format and warehouse retailers, alongside specialty outlets and independent bike dealers.
Nautilus prides itself not only on its robust product portfolio but also on its fitness digital platform branded as JRNY, enhancing user engagement and workout experiences. The company also engages in brand licensing and the commercialization of its intellectual properties, further expanding its market reach and influence within the fitness industry.
Founded in 1986 and headquartered in Vancouver, Washington, Nautilus continues to innovate and lead in the fitness solutions sector, leveraging its longstanding expertise to meet the evolving needs of fitness enthusiasts worldwide.