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National CineMedia, Inc., operating under its subsidiary National CineMedia, LLC, manages a comprehensive cinema advertising network across North America. Specializing in advertising sales, the company focuses on delivering targeted marketing solutions to national, regional, and local businesses through its flagship platform, Noovie. This cinema advertising and entertainment pre-show is prominently displayed on movie screens, providing advertisers with a captive audience during prime movie-going moments. Additionally, National CineMedia sells advertising space on its Lobby Entertainment Network, strategically positioned screens located in theater lobbies, enhancing brand visibility and engagement before movie screenings.
Innovation plays a pivotal role in National CineMedia's strategy, extending its advertising reach beyond traditional cinema settings. The company also markets online and mobile advertising opportunities through its Noovie Audience Accelerator product. Complementing these efforts are a suite of engaging digital properties under the Noovie brand, including Noovie Shuffle, Noovie Trivia, Name That Movie, and Noovie Arcade. These digital platforms cater to entertainment audiences outside of theaters, maximizing advertiser exposure and consumer engagement across multiple channels.
Established in 2006 and headquartered in Centennial, Colorado, National CineMedia continues to strengthen its presence in the advertising industry through strategic partnerships and innovative marketing solutions. By leveraging its extensive network of theater affiliates under long-term agreements, the company remains committed to enhancing the cinema experience while delivering effective advertising solutions that resonate with diverse audience demographics.
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