Global energy drink company offering a wide range of energy drinks under the Monster Energy brand.
Monster Beverage Corporation, operating through its subsidiaries, is involved in the development, marketing, sale, and distribution of energy drink beverages and concentrates both domestically in the United States and globally. The company operates through three primary segments: Monster Energy Drinks, Strategic Brands, and Other. Its product portfolio includes a wide range of offerings such as carbonated energy drinks, non-carbonated iced teas, lemonades, fruit juices, dairy and coffee drinks, sports drinks, and still and sparkling waters. These beverages span various categories including natural, sparkling juices, and flavored sparkling beverages.
Monster Beverage Corporation distributes its products through a diverse network, selling to bottlers, beverage distributors, and directly to retail chains, wholesalers, club stores, convenience chains, drug stores, foodservice outlets, e-commerce platforms, and military channels. Additionally, the company provides concentrates and beverage bases to authorized bottling and canning operations worldwide. Its brand lineup includes well-known names like Monster Energy, Monster Ultra, Java Monster, Muscle Monster, Reign Total Body Fuel, and NOS, among others, catering to different consumer preferences and market segments.
Originally founded as Hansen Natural Corporation in 1985 and later rebranded as Monster Beverage Corporation in 2012, the company is headquartered in Corona, California. With a robust presence in the energy drink market, Monster Beverage Corporation continues to expand its product offerings and geographical reach, maintaining a strong focus on innovation and consumer engagement. The company's commitment to delivering high-quality, energizing beverages underscores its leadership in the industry, driving growth and market penetration globally.