Provider of location-based advertising and marketing solutions for businesses.
Locafy Limited operates as a software-as-a-service (SaaS) provider specializing in local search engine marketing across global markets including Australia, Europe, the United States, and beyond. The company focuses on commercializing its proprietary SaaS online publishing technology platform, which integrates a suite of solutions such as listings management, landing pages, locators, and marketplace functionalities. These tools are designed to enhance the online presence of businesses by optimizing content specifically for local search algorithms.
The platform developed by Locafy Limited facilitates the seamless publication of content across various devices equipped with web browsers, ensuring that businesses can effectively reach their target audiences. Beyond mere publication, the technology programmatically enhances content to improve visibility in local search results, thereby maximizing online discoverability and engagement for business owners. Locafy Limited distributes its solutions directly to clients and through reseller channels that include digital agencies and freelance search engine optimization specialists.
Founded in 2009 and headquartered in Subiaco, Australia, Locafy Limited initially operated under the name Moboom Limited before rebranding in January 2021. The company continues to innovate within the SaaS landscape, leveraging its expertise to empower businesses with effective tools for managing and enhancing their local digital marketing efforts on a global scale.