Retailer specializing in body care, home fragrance products, and personal care items.
L Brands, Inc. operates as a specialty retailer specializing in women's intimate apparel, personal care products, and beauty and home fragrance items. The company divides its operations into three distinct segments: Victoria's Secret, Bath & Body Works, and Victoria's Secret and Bath & Body Works International. Its extensive product portfolio includes a wide range of offerings such as bras, panties, loungewear, athletic wear, shower gels, lotions, aromatherapy products, soaps, sanitizers, and various body care accessories. L Brands markets these products under well-known brands including Victoria's Secret, PINK, Bath & Body Works, White Barn, and C.O. Bigelow.
Headquartered in Columbus, Ohio, L Brands, Inc. maintains a robust retail presence through a network of company-owned specialty stores, online platforms, franchises, licenses, and wholesale partners. As of May 20, 2020, the company operated 2,897 retail locations across the United States, Canada, the United Kingdom, and Greater China. Additionally, its brands are available through approximately 700 franchised outlets worldwide, catering to a global customer base seeking premium personal care and beauty products.
Founded in 1963 and originally known as Limited Brands, Inc., the company rebranded as L Brands, Inc. in March 2013 to better reflect its diverse portfolio and strategic focus. With a legacy of innovation and customer-centric offerings, L Brands continues to expand its market reach and enhance its product offerings to meet evolving consumer preferences in the competitive retail landscape.