Leading owner and operator of outdoor advertising displays in the United States.
Established in 1902, Lamar Advertising Company (Nasdaq: LAMR) stands as a premier provider of outdoor advertising solutions in North America, boasting an extensive network of over 352,000 displays spanning the United States and Canada. Lamar's diverse portfolio includes billboard, interstate logo, transit, and airport advertising formats, serving as a powerful platform for local businesses and national brands alike to engage with broad audiences on a daily basis.
In addition to its traditional out-of-home inventory, Lamar Advertising Company prides itself on operating the largest network of digital billboards in the United States, featuring approximately 3,800 displays. This innovative approach enhances advertising effectiveness by offering dynamic and targeted messaging capabilities, further solidifying Lamar's position as a leader in the outdoor advertising industry.
Lamar Advertising Company's commitment to delivering impactful advertising solutions is underpinned by its strategic placement of displays in high-traffic locations and key markets. This strategic positioning maximizes exposure and ensures that advertisers can effectively reach their target demographics across various geographic regions.
Headquartered in Baton Rouge, Louisiana, Lamar Advertising Company continues to innovate and expand its footprint in the dynamic outdoor advertising sector. With a legacy of over a century, the company remains dedicated to driving value for its clients and stakeholders through cutting-edge advertising technologies and unparalleled market reach.