E-commerce platform serving African markets, offering a wide range of products through its online marketplace.
Jumia Technologies AG operates a dynamic e-commerce platform spanning West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and beyond. Central to its operations is a robust marketplace that bridges sellers and consumers, facilitating a diverse range of transactions. The platform also includes a comprehensive logistics service, ensuring efficient shipment and delivery of packages across its extensive network. Additionally, Jumia provides a secure payment service that enhances transaction reliability for participants within its selected markets.
At the heart of Jumia's marketplace are a wide array of product categories, catering to diverse consumer needs. These include fashion and apparel, beauty and personal care, home and living essentials, fast-moving consumer goods, smartphones, and various electronics. Beyond products, Jumia also offers access to essential services such as restaurant food delivery, airtime recharge, and utility bills payment services, enhancing its utility to consumers across multiple regions.
Originally known as Africa Internet Holding GmbH, the company rebranded to Jumia Technologies AG in January 2019, reflecting its evolution and expanded geographical reach. Founded in 2012 and headquartered in Berlin, Germany, Jumia has established itself as a pivotal player in the e-commerce landscape, leveraging technology to connect millions of buyers and sellers, thereby driving economic growth and consumer empowerment across its operational territories.
Through innovation and strategic expansion, Jumia continues to redefine the e-commerce experience in emerging markets, fostering digital inclusivity and providing unparalleled convenience to its growing customer base.