Designer and marketer of toys and consumer products, including action figures, dolls, and electronics.
JAKKS Pacific, Inc., headquartered in Santa Monica, California, is a global leader in the development, production, marketing, and distribution of toys, consumables, electronics, and related products. The company operates through two primary segments: Toys/Consumer Products and Costumes, catering to a diverse audience of children and families worldwide.
Within its Toys/Consumer Products segment, JAKKS Pacific offers a wide array of products including action figures, toy vehicles, dolls, and infant and preschool items. These encompass licensed characters from popular entertainment franchises as well as proprietary brands, ensuring a broad appeal across various demographics. The company also specializes in role play, dress-up, and novelty products that encourage imaginative play, alongside indoor and outdoor kids' furniture, activity tables, and seasonal outdoor toys.
In the Costumes segment, JAKKS Pacific provides Halloween costumes and accessories for all ages, drawing from licensed and proprietary brands. This includes a range of everyday costumes and related accessories that complement its diverse product offerings.
JAKKS Pacific distributes its products through a robust network that includes in-house sales staff, independent representatives, and partnerships with major retail chains such as toy stores, department stores, grocery chains, and specialty retailers. Known for its innovation and commitment to quality, JAKKS Pacific continues to expand its market presence while maintaining a focus on delivering engaging and entertaining products to consumers worldwide.