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iQIYI, Inc., headquartered in Beijing, China, is a leading provider of online entertainment services under the iQIYI brand in the People's Republic of China. Established in 2009 and formerly known as Qiyi.com, Inc., the company offers a diverse array of products and services encompassing internet video, online games, live broadcasting, online literature, animations, e-commerce, and a social media platform. Its platform features a wide-ranging collection of internet video content, including both licensed professionally-produced content from reputable providers and original self-produced content.
Operating at the intersection of entertainment and technology, iQIYI provides membership services, content distribution, and online advertising opportunities. The company also runs iQIYI Show, a popular live broadcasting service that allows users to engage in real-time with their favorite hosts, celebrities, and shows. Additionally, iQIYI Lite offers users quick and easy access to personalized video content tailored to their preferences.
Beyond its core offerings, iQIYI is actively involved in talent agency operations and intellectual property licensing activities. It is also focused on expanding its presence in the digital space through the development of a video community app. As a subsidiary of Baidu Holdings Limited, iQIYI continues to innovate and expand its footprint in the dynamic landscape of online entertainment, aiming to enrich user experiences through compelling content and cutting-edge technology.
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