Global advertising and marketing services company comprising multiple agencies specializing in media, digital, and creative communications.
The Interpublic Group of Companies, Inc., based in New York, New York, is a global leader in advertising and marketing services, serving clients worldwide through its extensive network. The company operates primarily through two segments: Integrated Agency Networks (IAN) and IPG DXTRA. Under these segments, Interpublic offers a comprehensive suite of services including consumer advertising, digital marketing, media planning and buying, public relations, and specialized communications disciplines. These services are complemented by robust data science capabilities that enhance strategic decision-making and campaign effectiveness.
Interpublic's diversified portfolio extends beyond traditional advertising to encompass a wide range of additional services. These include meeting and event production, sports and entertainment marketing, corporate and brand identity development, and strategic marketing consulting. This holistic approach enables Interpublic to provide integrated solutions that meet the evolving needs of its diverse client base across various industries.
Founded in 1902 as McCann-Erickson Incorporated and rebranded as The Interpublic Group of Companies, Inc. in 1961, the company has a rich history of innovation and client-centric service. With its headquarters in New York City, Interpublic continues to drive forward as a prominent player in the global marketing and advertising landscape, leveraging its expertise and expansive network to deliver impactful campaigns and measurable results for its clients.