Independent online marketing technology platform in China, specializing in data-driven marketing solutions.
iClick Interactive Asia Group Limited, and its subsidiaries, specialize in providing comprehensive online marketing services both within China and internationally. Central to its offerings is iAudience, a sophisticated solution empowering marketers to pinpoint and tailor their target audience for optimizing brand visibility. Complementing this, iAccess and iActivation facilitate effective engagement strategies across brand awareness and performance-driven campaigns. The company also delivers iNsights, a robust tool for monitoring and evaluating the outcomes of online marketing endeavors.
Founded in 2009 and headquartered in Quarry Bay, Hong Kong, iClick Interactive Asia Group Limited has established itself as a leader in mobile marketing solutions. These solutions are designed to effectively engage and activate audiences within mobile applications, with a keen focus on tracking and analyzing campaign performance across various digital channels. Additionally, the company offers enterprise-level solutions that enable clients to consolidate consumer data from diverse touchpoints into a unified management platform, empowering informed sales and marketing decisions.
Operating through contractual agreements with entities and marketing agencies, iClick Interactive Asia Group Limited was previously known as Optimix Media Asia Limited before rebranding in March 2017. The company continues to innovate and expand its suite of digital marketing solutions, driving enhanced market penetration and client engagement strategies.