Technology company providing digital ad verification and analytics solutions.
Integral Ad Science Holding Corp. operates as a leading digital advertising verification company with a global presence spanning multiple key markets including the United States, Europe, Asia-Pacific, and Latin America. The company's core offering is the IAS Signal, a robust cloud-based technology platform that provides actionable insights and ensures independent measurement and verification of digital advertising effectiveness across various devices, channels, and formats.
Integral Ad Science specializes in digital media quality solutions that encompass ad fraud detection and prevention, ensuring viewability, maintaining brand safety and suitability, enabling contextual targeting, managing inventory yield, and offering comprehensive reporting. Its flagship metric, Quality Impressions, verifies that digital ads are delivered to real users rather than bots, are viewable on-screen, and are presented in environments that are brand-safe and suitable for the advertiser's needs.
The company also offers innovative solutions like Context Control, which enhances contextual targeting and brand suitability capabilities. Integral Ad Science serves a diverse clientele including advertisers, agencies, publishers, advertising and audience networks, and supply-side platforms. It provides both pre-bid programmatic and post-bid verification solutions tailored to meet the specific needs of advertisers and optimization and verification solutions to support publishers in maximizing their digital advertising revenues.
Founded in 2009 and headquartered in New York, New York, Integral Ad Science Holding Corp. continues to play a pivotal role in the digital advertising ecosystem by pioneering advanced technologies and methodologies that ensure transparency, trust, and effectiveness in digital advertising campaigns worldwide.