Iconic motorcycle manufacturer known for its heavyweight motorcycles, parts, accessories, and apparel.
Harley-Davidson, Inc. is a renowned manufacturer and retailer of motorcycles, operating globally through two primary segments: Motorcycles and Related Products, and Financial Services. Established in 1903 and headquartered in Milwaukee, Wisconsin, the company has built a legacy synonymous with American motorcycle culture.
Under the Motorcycles and Related Products segment, Harley-Davidson designs, manufactures, and distributes a diverse lineup of motorcycles, including cruiser, touring, standard, sportbike, and dual models. Complementing its core products, the segment also offers a wide range of motorcycle parts, accessories, apparel, and related services. These products are retailed through an extensive network of independent dealerships across the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific regions, alongside robust e-commerce platforms.
The Financial Services segment provides critical support to Harley-Davidson's customer base by offering wholesale financing services such as floorplan and open account financing for motorcycles, parts, and accessories. Additionally, it facilitates retail financing through installment lending, enabling customers to purchase both new and pre-owned Harley-Davidson motorcycles. The segment also extends its services to include point-of-sale protection products like motorcycle insurance, extended service contracts, and maintennance protection plans. Furthermore, it licenses third-party financial institutions to issue credit cards bearing the Harley-Davidson brand.
Harley-Davidson continues to embody the spirit of freedom and adventure, catering to enthusiasts worldwide with its iconic motorcycles and comprehensive range of lifestyle products. With a commitment to quality, innovation, and customer satisfaction, the company remains a leading figure in the global motorcycle industry, constantly evolving to meet the needs of its diverse and passionate customer base.