Global consumer products company offering a portfolio of leading brands in housewares, health and home, and beauty.
Helen of Troy Limited specializes in a wide array of consumer products distributed across global markets including the United States, Canada, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Organized into three key segments Home & Outdoor, Health & Wellness, and Beauty the company offers a comprehensive range of everyday essentials and innovative solutions for modern lifestyles.
Under the Home & Outdoor segment, Helen of Troy provides a diverse lineup of products such as kitchen gadgets, food storage solutions, coffee and tea makers, bathroom accessories, and organizational tools. It also features a robust selection of hydration products including water bottles, insulated containers, and travel gear suitable for both outdoor activities and everyday use.
The Health & Wellness division focuses on enhancing personal well-being with offerings like thermometers, blood pressure monitors, air purifiers, and water filtration systems. These products cater to health-conscious consumers seeking reliable and effective solutions for home health management.
In the Beauty sector, Helen of Troy offers a range of grooming tools, hair care products, and styling appliances designed to meet diverse personal care needs. With well-known brands such as OXO, Hydro Flask, Vicks, Braun, and Revlon among its portfolio, the company reaches consumers through various retail channels including mass merchandisers, e-commerce platforms, specialty stores, and direct-to-consumer sales. Headquartered in El Paso, Texas, Helen of Troy Limited continues to innovate and expand its market presence with a commitment to quality, functionality, and consumer satisfaction.