Manufacturer and marketer of basic apparel under iconic brands like Hanes, Champion, and Maidenform.
Hanesbrands Inc., a leading consumer goods company, specializes in designing, manufacturing, sourcing, and distributing a comprehensive range of basic apparel for men, women, and children. Operating through its three distinct segments Innerwear, Activewear, and International the company offers a wide array of products tailored to meet diverse consumer preferences and needs.
Within its Innerwear segment, Hanesbrands provides men's underwear, women's panties, children's underwear, and socks, alongside intimate apparel like bras and shapewear. The Activewear segment includes a variety of activewear, including T-shirts, fleece, performance apparel, sport shirts, shorts, sports bras, teamwear, and thermals. The company also markets licensed logo apparel through collegiate bookstores and mass retail channels.
Under its International segment, Hanesbrands extends its global footprint, selling products under renowned brands such as Hanes, Champion, Maidenform, Bali, Polo Ralph Lauren, Playtex, and Alternative, among others. The company also licenses the Champion name for footwear and sports accessories, enhancing its brand presence across various market segments.
Hanesbrands Inc. reaches its global customer base through a robust distribution network encompassing retailers, wholesalers, and third-party embellishers. Its products are available across the Americas, Europe, the Asia Pacific region, and other international markets, catering to a wide range of consumer preferences and demographics. Founded in 1901 and headquartered in Winston-Salem, North Carolina, Hanesbrands continues to uphold its legacy of quality and innovation in the apparel industry, maintaining a strong commitment to meeting the evolving needs of its global clientele.