Owner, operator, and franchisor of hotels under the GreenTree Inn and Vatica brands in China.
GreenTree Hospitality Group Ltd., a subsidiary of GreenTree Inns Hotel Management Group, Inc., operates and manages hotels primarily under the GreenTree brand throughout the People's Republic of China. The company engages in both developing leased-and-operated hotels and franchising-and-managing hotels across the country. As of December 31, 2021, GreenTree Hospitality Group Ltd. operated 66 leased-and-operated hotels, providing a total of 7,064 rooms. Additionally, it managed a vast network of franchised-and-managed hotels, comprising 4,593 establishments with 330,089 rooms, spanning 367 cities in China. Furthermore, the company had 1,225 hotels with 91,887 rooms either contracted for development or under ongoing development.
Headquartered in Shanghai, China, GreenTree Hospitality Group Ltd. was established in 2004 to cater to the growing demand for reliable and affordable hospitality services across the country. The company's strategic approach combines its expertise in hotel operations with a robust franchising model, allowing it to expand rapidly while maintaining operational standards and customer satisfaction. This dual-pronged strategy has positioned GreenTree as a prominent player in the Chinese hospitality industry, offering a diverse portfolio of accommodations ranging from economy to mid-scale segments.
GreenTree Hospitality Group Ltd. continues to strengthen its market presence through strategic partnerships and ongoing development initiatives. The company's commitment to quality service and operational efficiency underscores its mission to provide guests with comfortable and accessible lodging options across urban and suburban locations in China. With a focus on sustainability and innovation, GreenTree Hospitality Group Ltd. remains dedicated to enhancing the guest experience and driving long-term growth in the competitive hospitality sector.