Research and advisory firm providing consulting, data, and insights on technology and market trends.
Forrester Research, Inc. operates as a prominent independent provider of research and advisory services, focusing on empowering business and technology leaders across the globe.
The company divides its operations into three main segments: Research, Consulting, and Events. In the Research segment, Forrester offers a robust subscription portfolio including Forrester Research, SiriusDecisions Research, and Forrester Decisions. These services are meticulously crafted to guide organizations towards growth by fostering a customer-centric approach. They deliver comprehensive insights such as future trends, market forecasts, consumer behavior data, and operational benchmarks, alongside technology evaluations and vendor landscapes accessible through online platforms.
Forrester's Consulting segment specializes in tailored advisory projects ranging from maturity assessments and best practice prioritization to strategic development, technology vendor selection, and organizational structuring. It also provides expertise in content marketing strategies, sales tools development, and customer experience enhancement.
The Events segment organizes both virtual and in-person gatherings focused on various critical business domains, including marketing, sales, customer experience, security, new technology, and data strategies. These events serve as pivotal platforms for industry professionals to exchange insights, explore innovations, and network with peers globally.
Headquartered in Cambridge, Massachusetts, Forrester Research continues to expand its influence internationally through a direct sales force operating across the United States, Europe, the United Kingdom, Canada, the Asia Pacific region, and beyond. Since its inception in 1983, the company remains committed to empowering clients with actionable intelligence and strategic guidance to navigate evolving market landscapes effectively.