Integrated platform for digital media content distribution and services in China.
Phoenix New Media Limited, a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited, operates an integrated Internet platform in China. Established in 2007 and headquartered in Beijing, the company operates through two primary segments: Net Advertising Services and Paid Services. Through its flagship website, ifeng.com, Phoenix New Media offers a diverse array of interest-based content verticals including news, finance, video, automobiles, technology, entertainment, military, real estate, fashion, and sports. The platform engages users with interactive features such as comments posting and user surveys across its PC and mobile channels, as well as through telecom operators and TV broadcasts, notably via Phoenix TV.
Phoenix New Media's mobile offerings include ifeng News, a comprehensive news application delivering text, images, live streaming, and video content. The ifeng Video app features video news, live broadcasts, and content from Phoenix TV programs. The company also provides digital reading applications, a mobile Internet website (i.ifeng.com), and various mobile services encompassing newspapers, video, games, and wireless value-added services, catering to a broad and engaged user base.
With a strategic focus on delivering high-quality digital content and interactive services, Phoenix New Media Limited continues to innovate within China's dynamic media landscape. The company's commitment to leveraging technology and multimedia platforms underscores its mission to provide informative and entertaining content while enhancing user engagement across multiple channels.