Global leader in digital interactive entertainment, known for popular video game franchises like FIFA, Madden NFL, and The Sims.
Electronic Arts Inc. is a global leader in the development, marketing, and distribution of interactive entertainment, offering a diverse portfolio of games, content, and services across multiple platforms including game consoles, PCs, mobile phones, and tablets. The company is renowned for its wide-ranging titles spanning genres such as sports, racing, first-person shooters, action, role-playing, and simulation. Notable franchises include Battlefield, The Sims, Apex Legends, Need for Speed, as well as licensed games like FIFA, Madden NFL, UFC, and Star Wars.
In addition to creating original games, Electronic Arts licenses its intellectual properties to third-party developers and partners for distribution and hosting. The company employs a multifaceted distribution strategy, encompassing digital distribution platforms, retail channels, and direct sales to mass market retailers and specialty stores worldwide. This approach ensures broad accessibility and engagement with gaming enthusiasts across different demographics and regions.
Founded in 1982 and headquartered in Redwood City, California, Electronic Arts Inc. has played a pivotal role in shaping the gaming industry through its commitment to innovation and quality entertainment. With a global presence and a rich history of iconic titles, Electronic Arts continues to push boundaries in gaming technology, storytelling, and community engagement, maintaining its position as a leading force in interactive entertainment.