Provider of advertising software solutions focusing on people-based advertising.
Viant Technology Inc. operates as a leading provider of advertising software solutions, specializing in enabling marketers and advertising agencies to effectively plan, execute, and measure advertising campaigns across diverse channels. At the core of its offerings is Adelphic, an enterprise software platform that facilitates seamless advertising across desktop, mobile, connected and linear TV, in-game environments, streaming audio, and digital billboards. This platform empowers marketers with comprehensive tools for campaign planning, execution, and performance measurement.
Complementing Adelphic is Holistic, an omnichannel demand side platform designed to help marketers manage campaigns across various channels. It enables access to real-time metrics from each channel, allowing for informed decision-making across the advertising spectrum. Viant also leverages proprietary technologies like Viant Household ID, which provides detailed household profiles for opptimized bidding decisions and holistic targeting and measurement capabilities across channels.
In response to evolving privacy concerns, Viant has developed innovative solutions such as World Without Cookies software and the Viant Identity Graph. These technologies enable precise targeting of consumers without relying heavily on cookies, ensuring compliance with stringent privacy regulations while maintaining effective advertising reach.
Viant Technology Inc. further supports its clients with robust data management capabilities through its Data lake and onboarding data integrations. These tools empower marketers with deep insights into campaign effectiveness, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and return on advertising spend (ROAS) analytics. With a commitment to transparency and client control, Viant operates through a direct sales model, catering to purchasers of programmatic advertising innventory, as well as large, independent, and mid-market advertising agencies. Founded in 1999 and headquartered in Irvine, California, Viant continues to innovate in the advertising technology sector, driving measurable results for its global clientele.