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Criteo S.A. operates as a leading technology company that specializes in providing marketing and monetization services across the global digital landscape, spanning North and South America, Europe, the Middle East, Africa, and the Asia-Pacific regions. The company leverages its proprietary Criteo Shopper Graph to harness clients' exclusive commerce data, including transaction activities on their digital platforms.
At the core of Criteo's offerings are advanced AI-driven solutions delivered through its Criteo AI Engine. These include innovative tools such as lookalike finder, recommendation systems, and predictive bidding algorithms, which optimize advertising campaigns based on specific client objectives. Criteo also offers dynamic creative optimization+ capabilities, enabling the assembly of tailored advertising content by optimizing individual creative elements within ads.
Furthermore, Criteo provides comprehensive marketing solutions through its Criteo Marketing Solutions and Retail Media divisions. These solutions empower commerce companies to achieve diverse marketing goals by engaging consumers with personalized ads across web, mobile, and offline environments. Additionally, Criteo Retail Media enables retailers to generate advertising revenues by monetizing their data and audiences through targeted ads, enhancing both brand visibility and sales outcomes. With its headquarters in Paris, France, Criteo S.A. continues to innovate and expand its influence in digital retail, travel, and classified industries through real-time access to advertising inventory, consulting services, and robust business intelligence offerings.
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