Provider of smart cutting machines and software solutions for DIY enthusiasts and crafters.
Cricut, Inc. specializes in designing and marketing a versatile creativity platform that empowers users to transform ideas into high-quality handmade products. Operating across three key segments Connected Machines, Subscriptions, and Accessories and Materials the company provides a comprehensive ecosystem for crafting enthusiasts. Central to its offerings are a range of connected machines like Cricut Joy, Cricut Explore, and Cricut Maker. These machines enable cutting, writing, scoring, and decorative effects on various materials such as paper, vinyl, and leather, catering to diverse crafting needs from personalized cards and apparel to large-scale interior decorations.
Complementing its machines, Cricut offers intuitive design apps including the Design Space app and Cricut Joy-specific app, facilitating seamless creative workflows. The company also provides subscription services like Cricut Access and Cricut Access Premium, offering users access to an extensive library of designs and in-app purchases. A sophisticated software platform integrates these tools, enhancing user experience and functionality.
In addition to its machines and software, Cricut markets a wide array of accessories and materials crucial for crafting projects. These include the popular Cricut EasyPress and Cricut Mug Press, as well as various hand tools, replacement blades, and project materials. The company distributes its products through a network of third-party brick-and-mortar retailers, online partners, and its own e-commerce platform, ensuring broad accessibility across multiple global markets.
Founded in 1969 and headquartered in South Jordan, Utah, Cricut, Inc. initially operated under the name Provo Craft & Novelty, Inc. before rebranding in March 2018. With a longstanding commitment to innovation and creativity in crafting technology, Cricut continues to expand its presence globally, serving customers in regions spanning North America, Europe, Asia, and beyond. Emphasizing user empowerment and creative expression, Cricut remains at the forefront of the DIY crafting revolution.