Leading brand of coconut water and coconut-based beverages.
The Vita Coco Company, Inc. is a leading player in the global coconut water market, renowned for developing, marketing, and distributing a diverse range of coconut-based products under the Vita Coco brand. Established in 2004 and based in New York, New York, the company has expanded its footprint across the United States, Canada, Europe, the Middle East, and the Asia Pacific regions.
In addition to its flagship coconut water products, Vita Coco offers a variety of coconut-derived items including coconut oil and coconut milk. The company has also innovated with products like Hydration Drink Mix, a powdered form of flavored coconut water, as well as sparkling water, plant-based energy drinks under the Runa brand, and protein-infused fitness drinks known as PWR LIFT.
Operating through diverse distribution channels such as club stores, food retailers, drugstores, convenience stores, e-commerce platforms, and foodservice outlets, Vita Coco ensures broad accessibility of its products to meet consumer demand. The company continues to expand its market presence and product offerings, contributing to its strong reputation and market leadership in the coconut beverage and wellness sectors.