Develops and markets a portfolio of pet health and wellness products designed to improve pet nutrition and lifestyle.
Better Choice Company Inc. is a prominent player in the animal health and wellness sector, offering a diverse range of products tailored for pets and pet parents alike. Established in 1986 and headquartered in Tampa, Florida, the company has built a robust portfolio that includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw options, vegan alternatives, oral care products, supplements, toppers, dental chews, and grooming essentials.
Under the renowned brands Halo and TruDog, Better Choice Company Inc. caters to a wide array of pet dietary needs and preferences. These products are meticulously crafted to promote overall pet health and well-being, emphasizing natural ingredients and nutritional balance.
The company operates primarily through its online portals, ensuring convenient access for consumers across the United States, Canada, China, and Asia. Additionally, its products are available through various online retailers and pet specialty stores, expanding its reach and accessibility in the competitive pet care market. Committed to innovation and quality, Better Choice Company Inc. continues to lead the way in providing premium health and wellness solutions for pets worldwide.