Global leader in recreational marine products, including boats, marine engines, and fitness equipment.
Brunswick Corporation is a global leader in the design, manufacturing, and marketing of recreational products. The company operates through three key segments: Propulsion, Parts & Accessories, and Boat. The Propulsion segment specializes in outboard, sterndrive, and inboard engines, catering to independent boat builders, governments, and marine enthusiasts worldwide. These products are distributed through a network of marine dealers, specialty retailers, and service centers, under well-known brands like Mercury, Mercury MerCruiser, Mariner, and Mercury Racing.
In the Parts & Accessories segment, Brunswick offers a comprehensive range of engine parts, electrical products, marine electronics, control systems, and various afftermarket accessories. This segment serves both marine and non-marine markets, providing essential components under brands such as Mercury Precision Parts, Quicksilver, and Seachoice. Brunswick's commitment to quality extends to supplying original equipment manufacturers (OEMs) and aftermarket retailers with engine oils, lubricants, and specialty vehicle products.
The Boat segment is a cornerstone of Brunswick's portfolio, featuring a diverse lineup of iconic brands. These include Sea Ray luxury sport boats and cruisers, Bayliner sport cruisers and runabouts, Boston Whaler fiberglass offshore boats, Lund and Crestliner aluminum fishing boats, and Cypress Cay, Harris, Lowe, and Princecraft pontoon and deck boats. Additionally, Brunswick supports the marine industry with dealer services, technology solutions, and the innovative Freedom Boat Club.
Founded in 1845 and headquartered in Mettawa, Illinois, Brunswick Corporation maintains a rich legacy of innovation and excellence in the recreational marine industry. With a steadfast commitment to quality craftsmanship and customer satisfaction, Brunswick continues to drive forward, pioneering advancements in propulsion systems, marine technology, and boating experiences worldwide.