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Advantage Solutions Inc. specializes in delivering outsourced solutions to consumer goods companies and retailers across North America and globally. The company operates through two distinct segments: Sales and Marketing. Within the Sales segment, Advantage Solutions provides a comprehensive suite of services focused on building and maintaining strong brand relationships, including headquarter relationship management, advanced analytics, and brand-centric merchandising solutions. This segment also delivers retailer-specific services such as tailored merchandising strategies, in-store media placements, and digital commerce optimization.
In addition to its Sales offerings, Advantage Solutions' Marketing segment enhances brand visibility and consumer engagement through targeted shopper and consumer marketing initiatives. This includes innovative brand experiential services designed to create memorable consumer interactions. For retailers, the Marketing segment provides strategic retail experiential programs, private label solutions, and comprehensive digital marketing services encompassing digital media and advertising strategies.
Originally established as Karman Holding Corp. in 1987 and headquartered in Irvine, California, Advantage Solutions Inc. rebranded to its current name in March 2016 to better reflect its expanded portfolio and market leadership in outsourced sales and marketing solutions. With a strong foundation built on decades of industry expertise, Advantage Solutions continues to drive innovation and deliver measurable value to its diverse client base, supporting their growth and market competitiveness in an evolving retail landscape.
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